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1.7 KMof urban experience.PROJECT
JEDDAH PROMENADE
DISCIPLINES
Placemaking / Experience / Architecture
LOCATION
Jeddah, Saudi Arabia
YEAR
2023—2024

A continuous waterfront experience organised as a single 1.7 km sequence of arrival, movement, retail and rest.
- Experience masterplan across the full promenade length
- Retail and booth typology, layout and circulation logic
- Entrance sequencing, wayfinding and crowd flow
- Technical coordination through delivery and activation
- Destination
- 1.7 KM
- Booths
- 114
- Entrances
- 4
DISCIPLINES
- Architecture
- Retail
- Placemaking
- Experience Design
- Seasonal Activation
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