RAGHDAN

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1.7 KMof urban experience.

PROJECT

JEDDAH PROMENADE

DISCIPLINES

Placemaking / Experience / Architecture

LOCATION

Jeddah, Saudi Arabia

YEAR

2023—2024

JEDDAH PROMENADE

A continuous waterfront experience organised as a single 1.7 km sequence of arrival, movement, retail and rest.

  • Experience masterplan across the full promenade length
  • Retail and booth typology, layout and circulation logic
  • Entrance sequencing, wayfinding and crowd flow
  • Technical coordination through delivery and activation
Destination
1.7 KM
Booths
114
Entrances
4

DISCIPLINES

  • Architecture
  • Retail
  • Placemaking
  • Experience Design
  • Seasonal Activation
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